The reopening of borders in Chile and the changes in requirements for foreigners entering the country have become good news for the tourism sector, and now is the ideal time for travel consultants to learn more about Chile and all it has to offer.
In that line and with the objective of increasing the knowledge of Chile and its offer, Chile On Board is being carried out from October 19 to December 15 in the United States. All this under the umbrella of Chile as a reliable supplier, with strong concern for the high quality, safety and sustainability of its goods and services.
Investment and trade seminars, business meetings, focus groups, among others, will be part of a series of promotional activities that ProChile will carry out with the purpose of showing the U.S. market the best of Chile's exportable offer, the opportunities and advantages for investment and the suggestive destinations to visit the country.
As a first activity, from October 19 to 21, U.S. tourism professionals were invited to discover Chilean Patagonia and to establish networks and new connections through a virtual business roundtable organized by ProChile and the National Tourism Service (Sernatur).
The activity was attended by 30 Chilean tourism companies with experience in the North American market, 12 of which are national in scope and 16 in the category of local products and services with coverage in the regions of Magallanes, Aysén and Los Lagos. The event was also attended by 30 buyers from the tourism industry from different cities in the United States.
Chilean tour operators, agencies, hotels and other members of the industry that promote travel to the Patagonia region were also present to connect with potential business opportunities. After three days of 193 meetings, more than half a million dollars in business is projected for Chilean Patagonia.
Activities continue the week of October 25 with a Green Hydrogen Round Table to support the attraction of foreign investment for the development of this industry in Chile. The virtual event, organized by ProChile in partnership with the Council of the Americas in New York and with the collaboration of InvestChile, AmCham and H2 Chile, will feature keynote speaker Juan Carlos Jobet, Chile's Minister of Energy, who will address senior executives from investment funds and firms, financial ratings firms, investment banking and companies in the sector.
In addition, and as part of ProChile's Unboxing campaign, in November campaigns will be carried out especially aimed at importers, distributors, decision-makers and influencers in the U.S. food industry and creative economies with a strong emphasis on music, graphic narrative and video games, where ProChile has developed in recent years a strong training and promotion work to facilitate the entry of Chilean companies to this demanding market. In addition, there will be a networking event to promote Chilean services and a focus group to present new Chilean proposals that reflect its innovation in food.
According to figures from ProChile, the North American country represents the second main market for Chilean exports, excluding copper, with US$ 6,174 million registered up to September 2021.
Most of the shipments correspond to products from the food and beverage sector, including salmon and trout exports, poultry meat, fresh blueberries and apple juice, for which the United States is the most important destination. Other subsectors with a positive evolution are manufacturing products such as iron and steel, tires and tubes, molybdenum oxides, and forestry products such as wood furniture and services.