September 14, 2021
Foreign Trade

Chile celebrated sustainability with NY rooftop event dedicated to wines of Itata Valley

Chile celebrated sustainability with NY rooftop event dedicated to wines of Itata Valley
More than 80 wines from sustainable certified Chilean vineyards were showcased, and, for the first time in the United States, 10 small producers from the Itata Valley exhibited their small yet fantastic productions.

Organized by Wines of Chile, with the support of Chilean National Tourism Service, Cristalerías Chile, Ñuble Regional Government, American Airlines and ProChile US, the event was held in Navy Yards and was attended by 200 field professionals such as travel, food and wine journalists and content creators as well as Chilean diplomats, artists, musicians and chefs, who enjoyed a glass of wine with a view over Manhattan. More than 80 wines from sustainable certified Chilean vineyards were showcased, and, for the first time in the United States, 10 small producers from the Itata Valley exhibited their small yet fantastic productions.

 “All the attendees were delighted with the Itata Valley wines, it was their stand that received the guests. Also, Itata has an important place in our strategy to position niche wines in the New York market, mostly because its wines have all the potential to be successful here" Cristophe Desplas, commercial attaché of ProChile in New York.

Sommelier and owner of "Terroir" restaurant, Paul Grieco, was also present at the Itata Wine Bar, highlighting a wide range of wines that can also be found at his restaurant.

“Itata is a wine region that deserves more attention at the moment and this area is shining because it has the fundamental elements for wine. I tell my clients to try the wines of the Itata Valley. These are vineyards that are more than 200 years old and that if they were in Europe many people would be paying a lot of money for these bottles. These Chilean wines have received little attention. That is why it is the responsibility of these producers to tell their story. The uniqueness of this region will shine brightly on the planet of wine”, commented the sommelier.

Double bassist Pablo Menares, pianist Pablo Vergara, percussionist Rodrigo Recabarren and musical director Diego Las Heras, all Chilean musicians established in NY, created a musical show inspired in Chilean wineries.

Celebrating Sustainability is a ProChile USA initiative to position sustainability as one of the key Chilean attributes in the international markets. The program focuses on:

  • Chilean wines: Did you know that 85% of our bottled wine exports are certified as sustainable? Sustainable Chilean wines correspond to 50,000 hectares of vineyard, more than the acreage of Napa Valley, Sonoma and Mendocino counties combined.
  • Chile Travel: Did you know that 22% of the land in Chile is considered Protected Wild Area? The effort for sustainability is recognized since 2013 through the Sustainability Seal, an international certification to recognize good environmental, social and economic practices of the companies that are part of the tourism chain.
  • Chile Crystal: The glassware industry has been working for 150 years to create sustainable packaging that comes back to life, protecting the environment and natural resources of our country.
  • Fruits from Chile: Thanks to Chile, American consumers can enjoy fruits throughout the entire year. Chile is the largest fruit exporter in the Southern hemisphere and represents 59% of the region's fruit exports. Fruits from Chile is addressing the 3 types of sustainability with concrete plans and metrics: Social, Environmental and Economic.