January 22, 2021

Santiago Mice is the new way of doing meeting tourism in the capital city

Santiago Mice is the new way of doing meeting tourism in the capital city
The Santiago Regional Corporation took over the task of promoting the city as a destination for conventions and business, the Santiago Mice initiative.

The Chilean capital city is particularly important within the meeting tourism industry since it hosts the country’s largest number of international events; hence, a reactivation hand in hand with SantiagoMice will help position the city and Chile in the Association of Congresses and International Conventions (ICCA) ranking.

According to the ICCA 2019’s ranking, Chile is the fourth country hosting international congresses in Latin America, while Santiago has the third place in Latin America and first in Chile.  Under this scenario and a Covid-19 era, the Santiago Regional Corporation will take on the role of reviving the meetings, incentives, conferences industry and international events with the goal of being the best in MICE tourism in Latin America.

Why Santiago

Because it is a cosmopolitan city full of contrasts, offering culture, heritage, modernity, and entertainment, located a few kilometers from the sea, mountains, and vineyards.  All of them invite business meetings and fun at the same time, providing a perfect mix for Mice tourism.

In the city you can enjoy adventure tourism, several outdoor activities, shopping tourism, enotourism, culture, and local and international cuisine.  Additionally, Santiago has been selected as the Leading Business Tourism Destination 2017 in South America by Business Destinations, is among the 25 most popular destinations in South America of the Travelers’ Choice Awards 2019 by TripAdvisor and was highlighted by National Geographic as one of the must-see destinations in Best of the World 2018.

The city is also capable of hosting more than 8 thousand people in over 33 thousand square meters of surface area for conventions and fairs, and has more than 14,000 high-standard rooms for delegates.

Additionally, the capital of Chile is well connected with daily and non-stop flights to cities overseas via several airlines and with an annual capacity to receive millions of passengers at the Arturo Merino Benitez Airport.