In the context of Chile’s national borders reopening this week and the country seeking to reactivate tourism, Chile has received excellent news. At the World Travel Awards, Chile won the title of the World’s Leading Adventure Tourism Destination and retained the Leading Green Destination award.
Economy, Development and Tourism Minister Lucas Palacios emphasized that “these awards make us proud and reflect the enormous potential of the industry and its raw material and, of course, the tremendous impact it could have on the Chilean economy. For those who work in this sector, tourism is not only about the beauty of our landscapes, the white snow on our mountains, the rapids of our rivers, the friendliness of our people or the way we welcome tourists; it is also about supporting their families. A very significant percentage of those people have not been able to work because of the pandemic. The government is not going to rest until they are back to work. We will not leave them to cope alone. Tourism is possibly the industry with the greatest potential in Chile. We are world champions, so we have to pay special attention, especially now that we are encouraging these people to go back to work. They can count on us.”
Tourism Undersecretary José Luis Uriarte said, “We are really proud and very grateful to have been named the Leading Adventure Tourism Destination for the fifth straight year and retained recognition as the Leading Green Destination. Chile has wonderful places to visit and we are delighted to have earned this recognition. So now we are inviting everyone to come and experience Chile’s unrivaled landscapes.”
These two accolades reinforce Chile’s privileged standing among travelers and they will act as a badge that Chile can show the world as it leverages its natural bounty and the range of activities available throughout the country to become a leader of post-pandemic tourism.
The national director of Chile’s National Tourism Service (SERNATUR), Andrea Wolleter, noted the importance of remaining current in these categories. “They will be our best calling card, especially now that the borders are open. Tourism companies throughout Chile have met this challenge very responsibly. In recent months, they have applied the protocols we developed in conjunction with the public health authorities to continue offering quality services with measures that make the experience safer for visitors.”
Since 1993, the World Travel Awards, known as the Oscars of Tourism, have become the travel industry’s most prestigious awards, celebrating excellence in all areas at the global and continental levels: countries, leaders, airlines and hospitality.
Each year, they organize a popular voting process for the different categories. Participation by thousands of tourism industry professionals worldwide and the general public makes the vote very relevant.
Chile has done very well during the years it has been competing in these awards. At the South American level, Chile has been the Leading Adventure Tourism Destination since 2015. It also currently holds the titles for Leading Nature Destination, Most Romantic Destination for the Atacama Desert and Leading Festival and Event Destination for the city of Santiago.
Meanwhile, at the world level, Chile has been voted the Leading Adventure Tourism Destination since 2016 and Leading Green Destination since 2019. It was also named the Most Romantic Destination last year.