The way of doing business in Chile has changed drastically. Internet penetration has reached 90% of the population and the use of the eCommerce channel has had an unprecedented increase in recent months, reaching growth figures of 200% in June compared to 2019.
But this is not exclusive to Chile, as it is a global trend, even for international business. This is why ProChile has worked in a variety of initiatives to encourage imports and exports through eCommerce, offering its great diversity of goods and services on various platforms worldwide.
In the Chinese market there are three B2C platforms that dominate the market: Tmall, JD and PinDuoDuo. Chile has national pavilions/stores, on the 3 platforms. In Tmall, there are 11 active Chilean companies (and 6 more in negotiations to join) with more than 30 products of great added value, achieving sales of USD 1.7 million in the last period. Since August 21, Chilean products have a prominent place in JD, the third largest platform in the world, where in the Chilean pavilion it is possible to find, in a first stage, wine among other liquors, honey , snacks, fruits and meats, opening up to the possibility of working with the cross-border mode. The Chilean pavilion at PinDuoDuo is also active with a variety of national products, favoring those already in the Chinese market.
On the other hand, in the Japanese market we aim this year to position 20 new food innovation products of great added value in the main eCommerce platforms such as Rakuten, Yahoo and Amazon, exploring an innovative business model that will allow to tremendously reduce the costs of a traditional export, thus contributing to the digitization of our small and medium-sized exporting companies.
Finally, we have the Chilean marketplace, ChileB2B, which facilitates the search and exploration by importers of the Chilean exportable offer. Today it has more than 2,000 Chilean products and services, 1,100 exporters and reaching more than 105 countries.